Fujifilm to Compete with Xerox in Asia-Pacific, U.S., Europe

June 28, 2018

Tokyo- Japan's Fujifilm Holdings Corp., which is at swords' points with Xerox Corp. over acquisition, has said that Fuji Xerox Co., a Fujifilm unit partly held by the U.S. firm, will advance into the U.S. and European markets.

The planned move, shown in a letter sent to Xerox Chief Executive Officer John Visentin under the name of Fujifilm Chairman Shigetaka Komori, is apparently intended to counter the U.S. copier and printer maker's plan to enter into the Asia-Paficit market. Fujifilm released the content of the letter on Wednesday.

Under their technology agreement, which is set to expire in 2021, Fujifilm and Xerox sell their own products in the Asia-Pacific region, and the U.S. and European markets, respectively.

But Xerox said earlier this week that it will not renew the agreement and that it plans to enter into the Asia-Pacific market.

In the letter, Fujifilm said that it is "prepared to respond by competing with Xerox here in Asia-Pacific and by marketing in territory where Xerox is currently doing business unchallenged by us, such as America and Europe."

In January, Fujifilm announced a deal to acquire Xerox. The two companies are now in a legal battle in the United States, however, after Xerox unilaterally scrapped the acquisition deal. Jiji Press