Yang replaces long-time PLDT spokesman Isberto

August 6, 2020

PLDT Inc. has appointed multi-awarded financial journalist Cathy Yang as its new group head of corporate communications.

Yang will replace Ramon Isberto, long time public affairs head of PLDT, who is retiring  after serving PLDT and its wireless subsidiary Smart Communications for 25 years.

Yang was anchor and managing editor of the ABS-CBN News Channel. She will serve as communication strategist and advisor of PLDT’s top management team.

She will also oversee the communications needs of the broader MVP Group of Companies, of which PLDT is part.  She takes on the rank of first vice president and will be part of PLDT’s top management team.

“We welcome Cathy into the senior Management ranks of PLDT and Smart.  Cathy is an excellent communicator and a journalist of unquestioned integrity.  Her extensive experience as a financial and media person, here and abroad, will add a new dimension to our communication strategy in articulating and presenting who we are and how we perform.  She will bring our era of communication into the digital space, “ Manuel V. Pangilinan, PLDT chairman, president and chief executive said.

Yang said, “I am tremendously privileged to be part of the Philippines’ biggest telco firm PLDT, helping consumers and businesses thrive during the COVID-19 pandemic, streaming content and delivering products and services through digital connectivity.”

“We have yet to witness the power of digital connectivity on e-learning, as PLDT plays a key role in transformational education with schools resuming under the new normal.  I look forward to working with the PLDT Board, our shareholders and stakeholders, in ensuring we stand front and center as a key enabler in the economy’s recovery,” she added.  DMS