70 pct agree to provide personal data in e-receipt trial
May 21, 2017
Tokyo- Nearly 70 pct of shoppers agreed to provide their personal information, including their names, home addresses and purchase history, in the Japanese government's first experiment of electronic receipts, conducted in March, Jiji Press has learned.
The Ministry of Economy, Trade and Industry, which conducted the trial, sees the rate as unexpectedly high although it believes that the result was partly because the participants were offered rewards while knowing that it was a government-run trial, informed sources said.
The ministry is conducting a detailed analysis of the trial outcome.
About 600 people participated in the smartphone-based e-receipt trial at a discount store in the town of Shingu, Fukuoka Prefecture, southwestern Japan. They received 500 to 1,000 shopping points in exchange for providing their personal data, with one point equivalent to one yen.
Based on the outcome, the ministry plans to work out an e-receipt system that consumers can use while feeling safe. (Jiji Press)
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