Capsule toys in Japan
December 13, 2017
Capsule toys have been around in Japan for more than 40 years but the craze really took off in 2012 when Tokyo-based manufacturer Kitan Club launched "Koppu no Fuchico" ("Fuchico at the edge of a glass").
The miniature trinkets nestled inside plastic bubbles have enjoyed huge success by targeting adults as well as children and riding the wave of social media as the ultimate "Instagram-ready" accessory.
This photo shows capsule toys displayed at Tokyo-based manufacturer Kitan Club. Jiji Photo/ AFP PHOTO / Kazuhiro NOGI
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