Jollibee says it will put up 37 to 150 US stories in five years

November 20, 2018

Jollibee Foods Corp. announced on Tuesday plans to put up from 37 to 150 US stores in the next five years, the firm disclosed.

In June, the company announced its plans to open 100 stores in Canada within the same time frame. The company’s aggressive growth across North America speaks of a larger vision to become one of the top 5 global restaurant companies.

Jollibee opened its Manhattan location in October which saw long lines with people willingly waiting up to 20 hours in the rain.

The company, which started with two ice cream parlors, has 14 brands with over 4,300 stores spread across 20 countries. In the US, it has an 85 percent stake in Smashburger and signed an agreement with 7-time James Beard awardee and Michelin starred chef Rick Bayless to create a Mexican food concept.

“North America is a key growth market for us at Jollibee to achieve our goal of becoming one of the top 5 restaurant companies in the world,” said Ernesto Tanmantiong, Jollibee Foods Corp. (JFC) Chief Executive Officer. “With the recent opening of our first branch in Manhattan, which is known for its diverse population, we are happy to reach more and more people with our delicious food and warm service.”

The company recently celebrated the grand opening of its Manhattan store on November 16, 2018.  DMS